Career Insights

Common Mistakes Entrepreneurs Make (& Solutions)

When working on a business venture, there are various common mistakes entrepreneurs make. It is important to understand the entrepreneurial process.

According to The Daily Times, over 90% of startups wind up as a failure in their first year in Pakistan. 

Moreover, it is important to have a good understanding of various entrepreneurial skills. Successful entrepreneurship involves a combination of:

– Determination

– Hard work

– Creativity

– Innovative thinking, and

– A clear knowledge of the business industry.

Entrepreneurial Process

Understanding the entrepreneurial process can help young entrepreneurs develop their skills. They can gain knowledge, and foster creative business ideas.

The entrepreneurial process involves identifying a problem and finding solutions to it. This requires research, innovation, and creative thinking. Corporate entrepreneurs have their own unique set of challenges. They require different skill sets, but the process is still the same.

Entrepreneurial process

4 Common Mistakes Entrepreneurs Make (& Solutions)

Below is a list of common mistakes entrepreneurs make. And there are potential solutions to help entrepreneurs avoid these missteps:

Mistake 1: Product Focus Only:

Entrepreneurial ideas have a primary focus on the product or service. Regarding product development, many entrepreneurs focus too much on their products.

They do not have enough focus on the other operations of their business. This can lead to an unbalanced and inefficient business model. Here the product gets overexposed.

They don’t consider elements, such as marketing, customer service, etc., until later. Moreover, this can lead to cash flow problems as the business grows.

Product focus only - Common Mistakes Entrepreneurs Make


When we asked our COO, Mr. Faizan Mahmood, he had some useful solutions to common mistakes entrepreneurs make:

The defining process that can help entrepreneurs create a successful business plan. This should include market analysis, financial forecasts, and operations planning.

  1. Creating an effective promotional campaign. It must be as per the target market that will reach more customers.
  2. Standardize the core processes and business operations to help ensure efficiency and scalability. Ensure that the resources, budget, and staff are always in place.3. Have a plan for each business element, and set milestones. Also, ensure that each operation works harmoniously with the product. Develop a comprehensive marketing plan. It should include product development and considers all other operations necessary for success. This can include:- Researching the competitive landscape
    – Understanding customer needs
    – Creating a detailed sales and marketing strategy
    – And developing plans for customer service.

Mistake 2: Not Building Effective Teams

With the right team, a business can make great progress faster. Young entrepreneurs often overlook the importance of building effective and reliable teams.

Any resource that joins you must have the skills to contribute to the company’s business. And while you may want to add a valuable resource to the team, they must be willing to pursue a career in that role. With talent and passion for work, individuals can carry on the mission of the company.

With an incapable team, most of the time goes into fixing problems or closing things up. And while this may seem like an efficient way to go about things, it can be costly in the long run. There is less margin for mistakes in entrepreneurship as the stakes are often high.


Mr. Faizan has been incorporating this quote in his role of entrepreneurship:

“Am I building people, or am I using people’s skills in building my dreams?

Fortunately or unfortunately, people like to work for big brands like MNCs. And small businesses have difficulty getting the talent they need. They may struggle to find the right people for the team. In the entrepreneurial process, building relationships lie in empowering others to reach their potential. That’s why building a strong team is important to be a successful entrepreneur. Hire the right people for the job. And nurturing them to become productive and efficient team members is important

Some ways to ensure you are building an effective team:

  1. No cost cutting when it comes to hiring. Investing in high-quality talent will help you create something greater than its parts.
  2. Create a culture of collaboration and creativity. Encourage team members to contribute ideas. Listen to others and work together as a united front.
  3. Hire the right mix of skills. Look for individuals with complementary strengths who will work together.
  4. Support career development and training. Invest in your team members to ensure they have the skills and knowledge to succeed.

Mistake 3: Lack Of Problem-Solving

In the words of Mr. Faizan:

“We love to complain but do not know what to do to rectify the situation.”

Entrepreneurship has a role in economic development. And entrepreneurs need to be able to identify problems and develop solutions. In the struggling phase of any business, teams encounter different challenges and opportunities. Thus, they need to avoid the common mistakes entrepreneurs make with due diligence. An entrepreneur needs to know how to take advantage of opportunities. They must also know how to overcome obstacles that may come in their business path.

Business path - Common Mistakes Entrepreneurs Make


Mr. Faizan proposed the best problem-solving techniques:
Shortcuts will not cut it. Entrepreneurs need to come up with long-term solutions. And they must be willing to dedicate their time and effort to the same.

  1. First, entrepreneurs must identify the problem they are trying to solve. They must also identify what resources they have at their disposal. With this, they must start brainstorming potential solutions.
  2. Second, entrepreneurs must research their solutions. They must look into what has worked for other businesses in the past. This can provide valuable insight that could save them time and money in the long run.
  3. Third, entrepreneurs must consider the financial implications of their decisions. They must ensure that they can sustain their businesses over time. They must understand the pricing and cash flow management process to remain profitable.
  4. Fourth, entrepreneurs must not be afraid to take risks. They must be creative about entrepreneurial business ideas.

Entrepreneurial opportunities are everywhere. A successful entrepreneur knows how to spot them and capitalize on them. They understand the market, the competition, and their strengths and weaknesses.

Mistake 4: Not Backing Up The Code

Values and beliefs drive successful entrepreneurs and is one of the common mistakes entrepreneurs make in indiscipline. When it comes to starting a business, it’s important to define what those values and beliefs are. Doing so will help entrepreneurs focus on their goals and narrow their options. Benefits of entrepreneurship include:

  1. Improved quality of life
  2. Increased opportunity for self-actualization
  3. Improved job satisfaction
  4. The ability to take risks and achieve financial goals

Creating something from nothing, making a difference in the world, and more. Thus, values should be at the core of an entrepreneur’s decision-making process.

Values and beliefs


To ensure the whole business abides by these values, entrepreneurs must operationalize them. These solutions could include the following:

  1. Creating a mission statement that outlines the business’s long-term objectives and purpose.
  2. Creating an organizational culture that encourages openness and transparency.
  3. Developing a customer service strategy to ensure customer satisfaction.
  4. Establishing financial goals that promote economic growth and job creation.
  5. Creating an employee engagement strategy to ensure employees get inspiration and motivation.

Here comes the role of social entrepreneurship. It must create solutions for social and environmental challenges. It involves creating sustainable business models. These models must aim to provide benefits not only to stakeholders but also to the wider society. So these are some common mistakes entrepreneurs make and how to avoid them successfully.

Entrepreneurial Example – Emerald Labs

Since its inception in 2019, Emerald Labs has incorporated a successful business model. They have successfully identified and implemented the most innovative solutions to technological problems. They operate in the US market and have understood the dynamics of businesses there. Emerald Labs has created an efficient business model by subtracting monotonous business methods.

There is no tolerance for politics or biases. They have recognized inventive solutions presented by startups and established companies alike. Work-life balance is a priority for the team at Emerald Labs. They strive to create an environment that meets employees’ needs and allows growth. There is no tolerance for harassment or discrimination. The guaranteed legality of business is through a  process of quality assurance.

In The Words Of Mr. Faizan:

“I want to build people in their lives and help them grow through their work. I also want to ensure that our team works with the highest standards of integrity and reliability.”

The experimental approach is one of the most important skill sets and values at Emerald Labs. The team encourages its members to think beyond what is feasible. Thus, they take calculated risks and develop innovative ideas. This way, the team can explore different opportunities. And they can find solutions to problems in a creative manner.

All in all, Emerald Labs is a successful example of an entrepreneurial business and how to avoid common mistakes entrepreneurs make. The company has achieved success through a commitment to excellence. And there includes a willingness to take risks when necessary.

Business goal - Common Mistakes Entrepreneurs Make

Final Word

Young entrepreneurs must possess the tenacity to turn their ideas into reality. However, many face challenges and obstacles along the way. Some common mistakes entrepreneurs make include not finding effective teams. Also, insufficient resources and poor problem-solving can be potential mistakes too.

Focusing only on products also limits their growth potential. It is essential to understand the greater role of entrepreneurship in economic development. We must know its benefits, and how it can be a tool for success. Any entrepreneur following a process of finding and acting on an opportunity will succeed. 

Let’s Learn Together!

“Don’t let your learning lead to knowledge.
Let your learning lead to action”

-Jim Rohn


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