DIGITAL
MARKETING

We craft data driven digital strategies from visibility and lead generation to engagement and conversions designed to grow your brand across every channel.

What We Do?

Emerald%20Labs

Increase Online Visibility

Boost your presence across search engines and social platforms through tailored SEO and performance marketing strategies.

Emerald%20Labs

Targeted Lead Generation

Attract high-quality leads using precise audience segmentation, smart funnels, and intent-driven advertising campaigns.

Emerald%20Labs

Enhanced Brand Engagement

Build stronger connections through creative storytelling, interactive content, and personalized brand experiences across all channels.

Emerald%20Labs

Conversion-Focused Campaigns

Drive results with campaigns designed to convert from first click to final sale or signup.

Emerald%20Labs

Omnichannel Digital Presence

Ensure seamless customer experiences across web, mobile, email, and social with integrated marketing strategies.

Emerald%20Labs

Data-Driven Marketing Decisions

Leverage analytics and real-time insights to optimize campaigns, reduce waste, and improve overall marketing ROI.

Our Working Model

Discovery Phase

Duration

~ 2 weeks

Deliverables

1.Brand Identity & Core Values Summary
2. Competitive Analysis (BCG Matrix, Product USP Matrix)
3.Market Positioning Report

What To Expect

Uncover Your Brand’s Journey: Identity, and core values to define who you are and what you stand for.

‍Assess Your Current Status: Evaluate market position, operational scale, and performance.

‍Analyze Your Product Basket & USPs: Highlight what sets you apart in your industry vertical.

Audience Analysis

Duration

~ 3 weeks

Deliverables

1. Persona Sheet
2. (STP model)
3. Empathy Map(PRD)

What To Expect

‍Target Industries: Identify high-value market segments.

‍Persona Profiles: Tailor messaging for B2B/B2C.

Pain Points & Attraction: Research emotional and functional triggers.

‍Target Audience Profiling:  Build clusters based on demographics and behavior.

‍Channel Optimization Plan: Identify and optimize the channels where your audience interacts website, social media, email, and marketplaces.

Brand Alignment

Duration

Dependent on the Project Scope
~ 10 - 16 weeks

Deliverables

1.Brand Guide
2.Tone of Voice & Messaging Framework
3.Digital Asset Kit

What To Expect

Review Existing Brand Assets: Audit logo, typography, color palette for brand consistency.

‍Assess Brand Voice & Messaging: Ensure tone aligns with target audience.

‍Evaluate Need For Updates: Refresh visual identity across digital platforms.

‍Develop Or Review Branding Manual:  Detailed guidelines for consistent brand messaging.

Objective Setting

Duration

~ 2 weeks

Deliverables

1. Goals & OKR (Objectives & Key Results)
2. KPI Framework
3. Timeline & Milestone Tracker

What To Expect

Define Clear Business Objectives:  Focus areas brand awareness, engagement, leads, or sales.

Set KPIs: Track key performance metrics such as impressions, reach, CTR, leads, and CPA.

Assign Timelines: Establish start/end dates for accountability and progress tracking.

Strategic Roadmap

Duration

~ 2 weeks

Deliverables

1.Content Calendar

What To Expect

Campaign Development: Messaging, audience targeting, creative angles, CTAs.

Channel & Medium Finalization: Select platforms (Facebook, LinkedIn, Instagram, Google Ads, YouTube, TikTok, email) development/staging to the live production environment.

Channel Optimization: Audit digital assets website, landing pages, social profiles, e-commerce for SEO performance.

Content Calendar:  Schedule themes, formats (video, static, blogs, ads) for consistent content marketing.

Execution

Duration

ongoing

Deliverables

1.Performance Report
2.Content Assets
3.Live Campaigns
4.Asset Repository

What To Expect

Content Creation & Campaign Execution: Creatives, copywriting, ad placements.

Active Platform Management: Regular posting, community management, engagement.

Asset Repositories: Organize designs, videos, content files for team access.

Website & E-Commerce Maintenance: Ensure technical SEO, brand alignment, and performance.

Performance Reporting & Review: Monthly analytics on traffic, engagement, conversions, and ROI with optimization suggestions.

Innovating the Future with Technology

Trusted by valuable customers

Let’s Talk

We begin by getting to know your business inside and out. In our first call, we’ll explore your team structure, product goals, timeline, budget, and the technical expertise you need so we can align from day one.

Together, we’ll craft a roadmap tailored to your needs. We’ll decide the right approach, tools, and team setup to get your digital product moving in the right direction.

With the plan in place, we move fast. Our team starts building, shares frequent updates, and stays flexible adapting along the way to ensure we deliver exactly what your business needs.

Your Vision, Our Expertise

Submit your information to drive success forward.

Company’s Stats

50+

Successful Projects

97%

Success Rate

100+

Developers & Engineers

6+

Years of Experience